Brand

Hamilton County - small towns, big outdoors

Hamilton County offers the classic Adirondack experience, attracting nature lovers for over a century. In the heart of the Adirondacks, this region remains a historical gem, a sportsman’s paradise, and a vacation destination for its tranquil woods and small towns.  

With one million acres of undisturbed woods, majestic mountains, cascading waterfalls, and pristine lakes, Hamilton County is big on outdoor experiences all four seasons. This region is especially rich with lakes and myriad waterways, making Hamilton County ideal for enjoying time on the water. Adventurous travelers can enjoy whitewater rafting, snowmobiling miles of uninterrupted trails, and hiking to fire towers and waterfalls. The more casual travelers can enjoy camping in tracts of uninterrupted forest and birding in diverse habitats. Travelers can also take a step back in time to explore Adirondack history in the birthplace of the American vacation. Hamilton County was a major destination for the wealthiest travelers during the Gilded Age, leaving behind landmark W.W. Durant’s Adirondack architecture and the Great Camps.

Intertwined with the outdoors are unique, historic towns rich with eccentric events and warm hospitality reflected in timeless general stores and quaint downtowns. Each season brings festivals celebrating everything from Adirondack art, to wildlife, to winter. 

Big on outdoors and small town charm, Hamilton County is adventure and nature, away from it all.

Hamilton County - small towns, big outdoors

Branding guidelines

Through the implementation of the new brand, the goal is to create a unique image in the minds of our travelers and ultimately help differentiate Hamilton County from other destinations. As part of this implementation process, businesses and organizations are encouraged to use the brand mark to promote their establishment as part of the overarching Hamilton County brand. However, to maintain a strong and effective identity means that the brand elements must be presented in a consistent manner. 

Hamilton County Brand Book

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